The Reject Shop operates in the discount variety retail sector in Australia, serving a broad range of value-conscious consumers attracted to low price points, convenient shopping locations and the opportunity to purchase a bargain.

The Reject Shop offers a wide variety of general consumer merchandise, with particular focus on: everyday needs such as toiletries, cosmetics, homewares, personal care products, hardware, basic furniture, household cleaning products, kitchenware, confectionery and snack food; and lifestyle and seasonal merchandise – such as seasonal gifts, cards and wrapping, toys, leisure items and home decorations.

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